Updated: Dec 22, 2021
The tiny tattoo trend is proving to be a big money-maker for permanent makeup artists. But to cash in on a growing movement, you’ll want to add a tiny tattoo certification to your portfolio.
PMU artists are embracing this new opportunity to increase revenue and build up their reputation. Because let’s face it — microblading and permanent makeup can only take your career so far. Demand for PMU fluctuates with the seasons, so it’s best to have another way to fill your appointment book.
That’s why tiny tattoos and PMU artists are a match made in heaven. It’s an easy service to add to your existing setup, takes very little time, and can start delivering a huge return on investment quickly.
Here’s what you need to know about tiny tattoos and how they fit into your PMU services.
What is a Tiny Tattoo?
Tiny tattoos are exactly what they sound like — small permanent tattoos that are discreet and minimalistic. These tattoos can be anything your client wants, from hearts and arrows or a letter or date. They’re very simple in design and aren’t easily noticed on the body. They also tend to be heavy on linework and light on fill-in. Because of their simplicity, you don’t have to be a full-blown tattoo artist to design and create tiny tattoos.
Tiny tattoos rely on many of the same skills as your permanent makeup services. It doesn’t take much to add this service to your existing lineup, other than getting your tiny tattoo certification and marketing your new service to customers.
Tiny Tattoos are Easy for PMU Artists to Learn
You’re already using machines to apply permanent makeup. You already have skilled and steady hands. And you already know skin anatomy and best practices for aftercare. All of these skills carry over into tiny tattoos. The biggest learning curve isn’t much of a learning curve at all — adapting the pressure you apply to the skin and working with inks instead of pigments.
You Can Make Tons of Extra Cash
If you’re struggling to keep a full calendar with microblading and other PMU, tiny tattoos can help you fill the gaps — and potentially add thousands of dollars to your bottom line every month!
Tiny tattoo prices can range from $50 to $250 or more. As the artist, you set your rates based on your overhead, supplies, and what you think your services and skills are worth. As you become more experienced with tiny tattoos, you may be able to raise your prices.
Tiny tattoos can also keep your customers coming back. While each customer only has one set of eyebrows that you can microblade, for example, they have an infinite canvas for tiny tattoos. Plus, you can expand your target audience to include men that typically wouldn’t need permanent makeup services but might want a small tattoo.
All PMU artists can benefit from the tiny tattoo trend, but its impact is most noticeable in smaller areas where permanent makeup services aren’t as popular. Because bookings can be few and far between for brows, lashes, and lip liner, tiny tattoos can boost your income and might become your most lucrative service.
Get Untapped Market Potential
Why wouldn’t a person just go to a regular tattoo artist for a tiny tattoo, you ask? The easy answer: tiny tattoos are too small to fit on most radars. Many professional tattoo artists are skipping this trend because larger projects bring in more money (e.g., full sleeves, back tattoos, etc.). They want to create elaborate designs and can’t justify doing something so small for so little money compared to their other services.
But for a PMU artist, tiny tattoos are highly profitable. You’re tapping into a market that is largely untouched because other PMU artists are just starting to catch onto the trend. Now is a good time to establish yourself as the go-to local artist and grow your clientele before others do.
Tiny Tattoos Take Very Little Time to Do
Once you start doing tiny tattoos, the process becomes much faster. Many tiny tattoos take about 15 minutes to fully apply, depending on the complexity of the design. But simplicity is the name of the game, and most clients want minimalist designs.
With such short sessions, you can serve more clients in a workday and get them in and out of your studio quickly.
Tiny Tattoo Certification is Quick and Easy
In many cases, your permanent makeup artist license will be enough to allow you to offer tiny tattoos. However, this can vary by area, so you will want to check your state’s requirements.
Also, there’s something to be said about an official certification. It’s best to take a course on tiny tattoos before trying your skills on a real client, even if you have years of experience as a PMU. The two are not the same, though they share many similarities. Taking a course can help you feel confident about your new skillset, give you a chance to ask questions, and let you practice and learn before risking your reputation with a client.
Tiny tattoo certification courses can cost up to $5,000, but many come with everything you need to get started, including Tiny Tattoo Bible which contains over 1000+ unique tiny tattoo designs ready to be tattooed, marketing materials, and a tattoo machine. You can easily make back your investment in just a few sessions. Choose your certification course wisely: you can get cheap courses from someone who doesn’t know what they’re doing, or you can invest a little more money in a quality step-by-step program designed to help you succeed in business from day 1.
From there, it’s a matter of investing in a machine and inks for decorating tattooing. Use your existing workstation and salon so you can hit the ground running immediately.
Get Started with Tiny Tattoos
Expanding your PMU services is the fastest path to growth without reinventing the wheel. You can tap into your existing client base to jumpstart your tiny tattoo service. Plus, new people who come to you for tiny tattoos may also choose you for permanent makeup.
The sooner you start, the longer you can enjoy the benefits of a bigger and more profitable business.
We offer tiny tattoo training to get you on board with the biggest new trend in permanent makeup. Sign up for your online class today so you can possibly cut your working hours in half while making an extra $3-6k per month”